Get found.
Get busy.

We run your social media, Meta and Google ads, and the systems that turn enquiries into booked jobs.

For UK trade firms, from one van to a full fleet.

  • You own every accountPage, ad account, website and domain, in your name.
  • You approve everythingNothing goes out in your name until you say yes.
  • Cancel any timeNo lock in.
  • Works with Facebook, Instagram, WhatsApp and GoogleThe apps you and your customers already use.

01Social media

We run your Facebook and Instagram.

We plan and post for you automatically, keep your pages active and build your local audience. You approve a monthly plan, and we do the rest.

  • Your Facebook and Instagram pages, run for you
  • A monthly plan, written by us and approved by you
  • Posts and Reels go out on schedule, automatically
  • Aimed at people in the areas you cover

02Ads

Ads that bring in enquiries.

Facebook and Instagram ads through Meta, and Google Ads for people searching right now. Aimed at the jobs you want, in the postcodes you cover.

  • Meta ads on Facebook and InstagramFeed, Reels and Story ads, aimed at your areas.
  • Google Ads for people searching for your tradeShow up when someone needs you now.
  • A fast website or landing page for the enquiries to land onBuilt to turn a click into a call.
  • Ad accounts in your nameYou pay Meta and Google direct.

03Lead workflow

Every lead, captured and routed to you.

Enquiries from Google Ads, your Facebook and Instagram ads and your website form all land in one workflow. It checks the job, logs it in your lead list and gets it to you on WhatsApp.

Lead workflowWorkflow running
Lead workflow: enquiries from Google Ads, a Facebook or Instagram ad and your website form all go to the Ladda assistant, which uses your lead list, diary and WhatsApp. If the job is in your area you get a WhatsApp and it is booked into the diary. If not, a reply is sent and the lead is saved.truefalseGoogle AdsSearch adMeta adFacebook or InstagramWebsite formYour siteLadda assistantChecks the jobLeadsDiaryMessagesLead listGoogle SheetsDiaryGoogle CalendarMessagesWhatsAppIn your area?Postcode checkWhatsApp to youNew enquiry: Sarah, CR0Booked into diarySurvey slot offeredReply sent, lead savedAdded to your lead listLead workflow: enquiries from Google Ads, a Facebook or Instagram ad and your website form all go to the Ladda assistant, which uses your lead list, diary and WhatsApp. If the job is in your area you get a WhatsApp and it is booked into the diary. If not, a reply is sent and the lead is saved.truefalseGoogle AdsSearch adMeta adFacebook or InstagramWebsite formYour siteLadda assistantChecks the jobLead listGoogle SheetsDiaryGoogle CalendarMessagesWhatsAppIn your area?Postcode checkWhatsApp to youNew enquiry: Sarah, CR0Booked into diarySurvey slot offeredReply sent, lead savedAdded to your lead list
  • One place for every leadAds, website and messages, in one lead list.
  • Checked before it reaches youArea and job type, set by you.
  • Straight to your phoneA WhatsApp with the details, and a slot in the diary.

04Job management

We can build you a simple job management system.

Every job in one place, from the first enquiry to the invoice. Built around how your firm already works, on your phone and your laptop.

JobsEnquiry to invoice

Enquiry in.
Invoice out.

Each job moves through six stages. You see where every job is, and the updates in between happen on their own.

YouAuto

  1. 01Auto
    Enquiry

    From your Google adBoiler not firing, CR0

    Added to your lead list

  2. 02You
    Quoted

    Bathroom refit, SE22

    Quote sent, follow up set for Friday

  3. 03Auto
    Booked
    THU9:00am, BR1
    Stack pipe repair

    Confirmation sent to the customer

  4. 04You
    In progress
    Day 2 of 3Job sheet

    Rewire, SW11. Notes and materials on the job

  5. 05You
    Done
    Snag listSigned off

    Leak repair, SE15

  6. 06Auto
    Invoiced

    Invoice sent by emailLeak repair, SE15

    Payment reminder set

05AI receptionist, add-on

Answers when you can’t.

Out of hours, or while you’re on a job, it picks up, takes the details and sends you a summary. It’s an optional add-on, built case by case for the firms it suits.

  • Trained on your services, areas and hours
  • Every rule approved by you before it goes live
  • Callers are told they’re speaking to an AI
  1. Missed callYou’re off the tools for the night
  2. AI answersIn your firm’s name
  3. Details capturedJob, postcode and how urgent
  4. WhatsApp summarySent straight to you
  5. Booked or callbackA diary slot offered

How it works

Three steps. You stay in control.

We do the graft behind the scenes.

A short call.

We talk about your trade, the areas you cover and the jobs you want more of.

We set it up, in your name.

Your pages, ads, lead workflow and any job system, set up on accounts you own.

We run it. You approve the plan.

We plan and write the posts and run the ads. Nothing goes out until you’ve approved the plan.

Lewis Miller, founder of Ladda, in a grey blazer
Lewis Miller, Founder

Built by someone from the trade

I’ve run a trade firm. I know where the day goes.

“If I’d had this when I was running my firm, I’d have used it.”

17 years in the trade. Started as a one man band, built a London plumbing and drainage business, became operations director at a top London drainage firm, then consulted to firms to help them grow.

Here’s what I learned. When you run a trade firm, operations eat your whole day. Facebook is the last thing on your mind, call centres cost a fortune and good marketing staff are hard to find. Most owners don’t know where to start, and they shouldn’t have to become the expert.

So now I’m building it for firms like mine: the posts, the ads and the follow up, run for you, with you approving everything. We’re new, so the first firms we work with get my full attention.

  • 17 years in the trade
  • Operations director at a top London drainage firm
  • Consultant helping trade firms grow

Plans

Clear monthly prices.
Pick how much help you want.

Every plan is set up on accounts you own. On the free call we’ll help you pick the right one.

Commit to 3 months, paid upfront, and save 20%. No lock in. Cancel any time. We recommend 3 months for the best results.

Starter

For firms ready to get seen and start getting enquiries

£1,500 a month

Or £3,600 for 3 months upfront, which works out at £1,200 a month.

Our fee. Plus ad spend paid directly to Meta and Google, typically from about £600 a month.

  • Social media management for Facebook and Instagram
  • 3 posts a week, written and designed for you
  • Meta ads set up and managed (ad spend paid directly to Meta, not included)
  • A landing page for your ads
  • Lead workflow sending every enquiry to your WhatsApp and email
  • A monthly content plan you approve
Talk about Starter

Most popular

Growth

For firms that want enquiries from search as well as social

£2,500 a month

Or £6,000 for 3 months upfront, which works out at £2,000 a month.

Our fee. Plus ad spend paid directly to Meta and Google, typically from about £600 a month.

  • Everything in Starter, plus:
  • Google Ads set up and managed (ad spend separate)
  • Google Business Profile updates
  • 5 posts a week
  • Lead tracking sheet with automatic follow ups and review requests
  • A monthly results call
Talk about Growth

Scale

For firms running several areas or services

£3,750 a month

Or £9,000 for 3 months upfront, which works out at £3,000 a month.

Our fee. Plus ad spend paid directly to Meta and Google, typically from about £600 a month.

  • Everything in Growth, plus:
  • A job management system built for your firm, enquiry to invoice
  • The AI out of hours receptionist, included
  • Campaigns across several areas or services
  • A fortnightly call
Talk about Scale

Custom

Bigger firm, several branches or something bespoke? We’ll build a package around you.

Custom pricing

Talk about a custom package
AI receptionist add-onFor Starter and Growth: from £300 a month. Included in Scale.

Ad spend is paid directly to Meta and Google and is not included.

FAQ

Questions trades ask us

Do I have to post anything myself?

No. We plan and write your posts each month. You approve the monthly plan, and they go out on schedule.

Who owns the page, the ad account and the website?

You do. Everything is set up in your name, or stays in your name if you already have it. We work on it with access you give us, and you can take that access away at any time.

Who pays for the ads?

You pay Meta and Google directly for ad spend, on your own card. Our monthly fee covers the work. You keep full ownership of your ad accounts.

How much does it cost?

Starter is £1,500 a month, Growth £2,500 and Scale £3,750. That’s our fee. For bigger firms, several branches or something bespoke, we’ll put together a custom package. Ad spend is paid directly to Meta and Google and is not included.

What are the terms?

There’s no lock in, so you can cancel any time. We recommend giving it 3 months, because ads and social media take a little while to build. If you commit to 3 months and pay upfront, you save 20%.

What happens if I stop?

Your accounts, pages, posts and photos stay yours. If you stop, or a bill goes unpaid, we pause our work. We don’t take anything down.

Is the AI receptionist part of it?

Yes, it’s included in Scale, and it’s an optional add-on for Starter and Growth from £300 a month, built case by case. It always tells callers it’s an AI, and it only gives the answers you’ve signed off.

Can you guarantee a number of leads?

No, and be wary of anyone who does. What we can do is track every enquiry, so you can see where your leads come from.

Free growth call

Book your free growth call

Tell us a little about your firm. We’ll get back to you to arrange a short call at a time that suits you.

What happens next

  1. We look at how you show up online today: your page, your Google profile and your website.
  2. We call or message you to arrange the call.
  3. On the call we talk about the jobs you want more of and what would help most.
  4. If it’s a fit, we agree what we’ll do before anything starts. No obligation and no hard sell.
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No spam and no obligation.

You climb.
We foot the Ladda.

Simple enough to run. Strong enough to grow.

Book a free growth call